With over 30 years of experience, Dr. Flora Stay has developed an entire collection of no-nonsense, everyday healthcare products with real results, and ingredients with intention. After discovering commercially available toothpaste with fluoride for children and adults had a warning to keep out of reach of children under the age of 6 on every tube, she decided to develop the Cleure line of fluoride and SLS-free toothpaste, as a safe solution for everyday oral care. Backed by scientific testing, Dr. Stay found that her proprietary ingredient formulations are not only effective but incredibly beneficial as we specifically avoid additives like mint, menthol, SLS and triclosan. With ingredients like baking soda, xylitol, and dicalcium phosphate, our dermatologist and dentist recommended toothpaste is fluoride-free, cruelty free, gluten free and safe for children, men, and women of all ages. Get all of the great benefits of an effective daily oral routine with clean teeth, without the concerning warning label, and switch to our flavor free toothpaste alternative. This product is proudly made in the USA.

• Formulated by a Dentist - Our hypoallergenic toothpaste has been specially formulated with non abrasive ingredients that are effective to clean, polish, whiten, and help brush away surface stains while helping to prevent cavities, and protect teeth - all without the risk of typical toothpaste additives, or synthetic detergents
• Gentle Solution for Sensitive Teeth in Kids & Adults - Most toothpastes contain abrasives along with ingredients that are common irritants like SLS, mint flavoring, and